Anatomy on the Go storms the App Store's Top Ten Medical list
New York, NY – October 20, 2010 – Thieme Medical Publishers' award-winning Anatomy on the Go flash cards are now available as a best-selling iPhone application. In the two weeks immediately following its release, the anatomy flash cards app broke the Top Ten in the paid medical and top grossing app rankings, and remains a strong seller.
The bestselling Anatomy on the Go flash cards are based on the award-winning Atlas of Anatomy, co-edited by Anne Gilroy, Brian MacPherson and Lawrence Ross. The native app for iPhone and iPod touch was developed by Modality, Inc.
Ideal for self-testing, reference and patient education, the app has already received numerous positive customer reviews, praising both the image quality and overall application functionality.
Anatomy on the Go also offers these features:
- Innovative multi-touch user interface navigation through 367 full-color annotated images
- Custom pin-point and structure labeling
- Quiz Mode to test mastery of must-know anatomy
- Bookmarking to provide quick reference in clinical settings or course review sessions- Comprehensive index to quickly locate any structure in the app
- Study Mode for image and annotation browsing
- Instant access to additional online resources like Google and Wikipedia
"Designed with students' needs in mind, the Anatomy on the Go app for the iPhone is an excellent addition to our continuously growing portfolio of eProducts for students," said Anne Vinnicombe, Thieme's Vice President and Director of Educational Publishing.
"We always endeavor to stay on the cutting-edge with our eProducts, and these efforts are reflected in the immediate success of both Anatomy on the Go and our bestselling Atlas of Anatomy, now available for the iPad as part of the modalityBODY: Interactive Anatomy and Medical Imaging application."
The Anatomy on the Go App is available for $19.99 from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.
The Atlas of Anatomy sells for $74.99 in the modalityBODY Store. The modalityBODY App is available for free from the App Store on iPad www.itunes.com/appstore/.
Thieme Publishing Group is a privately held scientific and medical publishing house employing more than 950 people and maintaining offices in seven cities, including New York, Delhi, Stuttgart and three other locations in Germany. Founded in 1886, the Thieme name has become synonymous with high quality and excellence in medical and scientific publishing. Today, Thieme is the market leading publisher of neurosurgical content and holds strong market positions in orthopedics, radiology, anatomy and chemistry, among other specialties. Thieme publishes 137 peer-reviewed journals and over 500 new books annually. The company also has a rapidly growing array of web-based products in medicine and science. State-of-the-art online products includeThieme eJournals, Thieme Electronic Book Library, the medical student website WinkingSkull.com and Thieme Teaching Assistant, an innovative web-based platform for faculty. For more information about Thieme visit www.thieme.com.