A new journey of comprehensive cooperation in international academic information
Baidu Wenku and Thieme Group reached a comprehensive agreement. With Thieme, the first international academic publishing group to cooperate, Baidu Wenku officially starts the new content ecological development in international professional copyright. The two parties jointly promote content and service, and provide systematic and intelligent services for the publication, dissemination, reading, sharing, purchase and management of international academic resources.
Thieme was founded in 1886 from the beginning as a publishing house exclusively dedicated to medical and scientific content. To this day Thieme is a leading supplier of information and services contributing to a better medicine and a healthier life. Employing more than 1,000 staff, the family-owned company develops products and services in digital and other media for the medical and chemistry sectors. The agreement covers more than 3,100 books and 316 journals from Thieme, including the journal Planta Medica, which published the very first article of China’s first Nobel Prize winner Professor Tu Youyou in 1982.
And even more exciting is that 2021 Nobel Prize in Chemistry goes to Benjamin List, Germany, and David MacMillan, USA, for the development of asymmetric organocatalysis. As Editor-in-Chief of the Thieme journal SYNLETT, Benjamin List has been largely responsible for its content since 2015. Furthermore, he has been an active member of the editorial board of the Thieme journal SYNFACTS since 2006. David MacMillan is the author of several chapters in Science of Synthesis, Thieme's digital reference work for organic synthetic chemistry. For SYNLETT, he authored the paper “Strategies to Bypass the Taxol Problem.” In 2006, he received the Thieme IUPAC Prize.
After Thieme enters Baidu Wenku, both parties will give full play to meet the needs of professional users for easy access to academic content and services.
In terms of branding, Baidu Wenku provides an "official certification logo" for Thieme journals to enhance the branding and facilitate users' efficient retrieval. At the same time, an "online submission" button is added to direct researchers to the submission page with "one-click" only.
In terms of marketing, with Baidu’s AI marketing tools, traffic enhancement, copyright protection and other capabilities, Thieme will obtain an integrated solution from academic content dissemination, author services to company branding. As of September 2021, Baidu Knowledge Store has more than 400,000 shops, and the total traffic has exceeded 20 billion.
In terms of content cooperation, Thieme and Baidu Scholar reached a cooperation in metadata. Thieme’s academic content is gradually being connected to the Baidu Scholar, and the paper’s full text link will be displayed in the first position of the details page. It will further provide an effective channel for Chinese professors and students and institutional researchers to quickly and efficiently obtain international high-quality academic content.
In recent years, Baidu Wenku has continuously cooperated with authoritative institutions and experts in professional content, and the total amount of professional academic resources on the platform has reached 32 million. With the gradual increase in cooperation with high-quality academic resource institutions, Baidu Knowledge Store will continue to introduce excellent professional operating institutions, integrate resources to give full play to the advantages of Baidu Wenku’s content ecological service, and continuously innovate through communication forms and marketing models to strengthen academic research. Exposure of resources truly realizes "making knowledge more valuable."
About Baidu Wenku
Baidu Wenku is Baidu's online interactive document sharing platform launched in 2009. It has become one of China's leading open platform for Internet learning, which’s gathered 900 million high-value documents, including text，audio and video. Rely on the world's leading Chinese search engine and the triple advantage of traffic, user and technology, Baidu Wenku owns 70 million average daily UV，20 thousand co-operative enterprises, 400 thousand co-operative shops and more than 700 million active users.
About Baidu Scholar
Baidu Scholar is a free academic resources search platform owned by Baidu. Since its launch in June 2014, it’s committed to contributing the technology of resource retrieval and big data mining analysis to academic research, optimizing the ecology of academic resources and guiding the innovation of academic value. Baidu Scholar covers 680 million bibliographic information, involving academic journals, dissertations, conferences, patents, books and other academic resources. The platform also holds 4 million experts’ homepages and 3 million scientific research topics.
About Thieme Group
Thieme is a leading supplier of information and services contributing to the improvement of healthcare and health. Employing more than 1,000 staff, the family-owned company develops products and services in digital and other media for the medical and chemistry sectors. Operating internationally with offices in 11 cities worldwide, the Thieme Group works closely with a strong network of experts and partners. The products and services are based on the high-quality content of Thieme’s 4,400 books and 200 medical and scientific journals. With solutions for professionals, Thieme supports information processes in research, education, and patient care. Medical students, physicians, nurses, allied health specialists, hospitals, health insurance companies and others interested in health and healthcare are at the focus of Thieme’s activities. The mission of the Thieme Group is to provide these markets with precisely the information, services, and products they need in their specific work situation and career. Providing top-quality services that are highly relevant to specific audiences, Thieme contributes to a better medicine and healthier lives. For more information about Thieme, please visit www.thieme.com.